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Airbus wants to know everything passengers do on an airplane


An Airbus A350XWB test plane at Paris Charles de Gaulle Airport.

Frederic Stevens | Getty Images

LOS ANGELES — Airbus SE wants to know everything passengers are consuming on board — from coffee to movies, even toilet paper.

The European manufacturer and Boeing‘s chief rival, last month began flying one of its A350-900 wide-body aircraft to test what its executives think is the cabin of the future: full of sensors that collect data on the on-board habits of its passengers.

“It’s not a concept. It’s not a dream,” said Airbus’ vice president of cabin marketing Ingo Wuggetzer at an industry conference in Los Angeles this week.

The goal is to gather data on passenger behavior and consumption…


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