Wall Street analysts were pleasantly surprised after Apple unveiled some very aggressive pricing alongside updates of the company’s signature products on Tuesday.
Shares of Apple are up 2.72% to $222.60 in midday trading.
“Lower pricing is the main surprise,” Barclays analyst Tim Long said in a note to clients..
“The biggest surprise for us is $4.99/month for tv+ with a free one-year subscription if customers purchase a new Apple device. This is reasonable pricing, given the small number of programs available during the first year, and should help…