Retail

Glossier is moving into Nordstrom with mini shops for its perfume

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A beauty business born on the internet is teaming up with a department store chain that has plenty of bricks and mortar.

Glossier, known for its blush-pink aesthetic and popular make-up products, is opening temporary shops within seven of Nordstrom‘s stores, including the new Nordstrom flagship location in New York, from Dec. 3 through Feb. 16. The beauty company will only be selling its “Glossier You” fragrance, which it launched in October 2017. The item has since become one of the highest-rated products on Glossier.com.

“Fragrance is an extremely personal category — one that people understandably prefer to discover in person — and department stores are the largest channel for…



Source cnbc.com

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