How Google uses A.I. to help boost profits from online shopping


Artificial intelligence can help businesses make more money from online shopping, Carrie Tharp, Google Cloud’s head of retail, told CNBC on Monday.

“We’re helping retailers with Google A.I. to help drive their ability to do promotions, recommendations, improve their margins with dynamic pricing,” Tharp said on “Squawk Alley.” “So it’s really helping that retail C-suite deliver on all of their financial goals.”

While it’s not clear if Google is providing all these services to businesses whose websites are hosted on its cloud, Tharp said some of its partners include Home Depot and Kohl’s.

Tharp’s comments on the retail landscape come on Cyber Monday, the annual e-commerce bonanza that is on…


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