Retail

L Brands promises an ‘evolution’ is ahead for Victoria’s Secret brand

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Angels during the finale at the 2015 Victoria’s Secret Fashion Show.

Adam Jeffery | CNBC

COLUMBUS, Ohio – If there was one clear theme at Tuesday’s L Brands’ investor day, it was that it was time to move beyond past mistakes — both personal and corporate — that have lopped off nearly a third of the company’s value over the past year.

“There’s a big belief in the company that we need to evolve,” said John Mehas, head of Victoria’s Secret Lingerie, speaking at the Hilton Columbus at Easton.

The company, by its own admission, stayed tied to its sexy imaging at Victoria’s Secret stores for far too long as its shoppers looked for more comfortable and inclusive options sold by brands such as…



Source cnbc.com

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