Shoppers at a Macy’s department store
One way Macy’s is trying to improve its business stems from the work it’s doing on the back end, at its more than a dozen fulfillment centers.
CEO Jeff Gennette briefly mentioned during a post-earnings call with analysts on Wednesday that Macy’s had started working with Google to power its new Macy’s Backstage distribution center in Columbus, Ohio, which officially opens on Thursday. He said the Google Cloud platform will allow Macy’s “efficiency, speed [and] scale.” The Google Cloud platform is going to be rolled out to all other Macy’s distribution centers next year, he said.
Macy’s has six so-called mega centers in the U.S., fulfilling…