Powerade is adding two new product lines as consumers’ exercise habits change and rival Gatorade makes a comeback.
The Coca-Cola brand announced the addition of Powerade Power Water and Powerade Ultra to its portfolio on Wednesday. The last time it introduced a new sports drink line was 2007, when it released Powerade Zero.
The new products come as Gatorade has seen a revival in its sales after a turnaround effort. PepsiCo, through its ownership of Gatorade and Muscle Milk, holds 69% of the sports-drink market share by volume, according to fiscal 2018 data from Beverage Marketing. Coke has a 25% market share, meaning that the two beverage giants dominate the $10.6 billion category.