Powerade is launching 2 new product lines as exercise habits change


Powerade is adding two new product lines as consumers’ exercise habits change and rival Gatorade makes a comeback.

The Coca-Cola brand announced the addition of Powerade Power Water and Powerade Ultra to its portfolio on Wednesday. The last time it introduced a new sports drink line was 2007, when it released Powerade Zero.

The new products come as Gatorade has seen a revival in its sales after a turnaround effort. PepsiCo, through its ownership of Gatorade and Muscle Milk, holds 69% of the sports-drink market share by volume, according to fiscal 2018 data from Beverage Marketing. Coke has a 25% market share, meaning that the two beverage giants dominate the $10.6 billion category.

Even so,…


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