Synchrony Financial bets on Americans’ growing pet obsessions


A woman takes a selfie with a dog

Ezequiel Becerra | AFP | Getty Images

Most aspiring pet owners don’t factor in a $10,000 bill into the cost of adopting a 12-pound rescue dog.

Twenty-eight year old Berna Dikicioglu certainly didn’t when she adopted her terrier mix Scout from a Los Angeles shelter five years ago. Dikicioglu had a Rottweiler growing up, and was looking to get her own dog out of college. For the first two years, Scout was relatively low cost.

That was until a friend’s birthday party, where a much larger dog unexpectedly came lunging towards Scout, taking hold of Scout’s tiny paw and “completely snapping it.”

“It was the loudest yelp I’ve ever heard,” she said.

Scout got an…


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