Under Armour said its focus is on growing full-price stores, not athleisure


Under Armour, which has been struggling to stabilize sales in North America, said that it doesn’t see jumping into the growing athleisure trend as a way to pull in customers.

“We’ve identified our consumer as something called the focus performer. That is a mindset that the consumer has,” CEO Kevin Plank said on CNBC’s “Squawk Box” Thursday. “That means that when they’re thinking about what they wear and what they do with Under Armour … It’s all performance.”

According to data from A.T. Kearney, the athleisure market is expected to reach $83 billion in the U.S. by 2020 and $350 billion globally. But Under Armour indicated it wanted to stay away from the trend and instead focus on adding…


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