Retail

Under Armour said its focus is on growing full-price stores, not athleisure

0


Under Armour, which has been struggling to stabilize sales in North America, said that it doesn’t see jumping into the growing athleisure trend as a way to pull in customers.

“We’ve identified our consumer as something called the focus performer. That is a mindset that the consumer has,” CEO Kevin Plank said on CNBC’s “Squawk Box” Thursday. “That means that when they’re thinking about what they wear and what they do with Under Armour … It’s all performance.”

According to data from A.T. Kearney, the athleisure market is expected to reach $83 billion in the U.S. by 2020 and $350 billion globally. But Under Armour indicated it wanted to stay away from the trend and instead focus on adding…



Source cnbc.com

Goldman Sachs cuts Apple, predicts 26% stock drop on TV+ accounting

Previous article

How innovation and smart-grids are changing energy, part three

Next article

You may also like

Leave a Reply

avatar
  Subscribe  
Notify of

More in Retail